New year's day and Spring Festival are approaching. Guangdong Provincial Department of agriculture and rural areas recently held a double festival marketing meeting for prefabricated dishes and decided to do a good job in the marketing of double festival prefabricated dishes. Previously, Guangdong has also played a combination of "holding an industrial development mobilization meeting", "preparing for the establishment of an industrial alliance" and "holding an industrial development seminar", fully mobilized food processing, cold chain logistics, e-commerce platform, scientific research institutions, finance and insurance, and actively seized a new track in the prefabricated vegetable market.
Guangdong cuisine is fighting for a trillion yuan new track, and the development of "prefabricated dishes" industry is surging (Figure 1)
Guangdong prefabricated dishes. Issued by Xinhuanet
Food in Guangdong. Cantonese cuisine, which is clear, fresh, cool, tender and smooth, is one of the eight major cuisines in China. How to make people around the world cook, heat and eat authentic "Guangfu flavor"? The surging prefabricated vegetable industry in Guangdong is allocating the "tip of the tongue" of thousands of consumers to global families.
Cantonese cuisine set off a "prefabrication fever"
Create a theoretical research highland, improve product quality standards, create a prefabricated Vegetable Industrial Park, cultivate prefabricated vegetable business subjects, cultivate professional leading talents, support the development of prefabricated vegetable alliance, strengthen financial and insurance services, select industry leaders, and build an online home for prefabricated vegetables
On November 19, the Guangdong prefabricated Vegetable Industry Development Conference - modern agriculture and food strategic pillar industry cluster work exchange meeting was held in Guangzhou. Gu Xingwei, director of Guangdong Provincial Department of agriculture and rural areas, issued ten policies and measures to promote the development of Guangdong prefabricated vegetable industry.
Guangdong cuisine is fighting for a trillion yuan new track, and the development of "prefabricated dishes" industry is surging (Figure 2)
Scene of Guangdong prefabricated vegetable industry development conference. Issued by Xinhuanet
As the top-level design for the high-quality development of the prefabricated vegetable industry, "ten prefabricated dishes" has pushed the industrial development upsurge brewing for a long time in Guangdong to a new height. Cities, counties and districts in Guangdong have also shown new and practical ways to develop the prefabricated vegetable industry.
——Zhanjiang: cultivate top ten brands of prefabricated dishes; Support Wuchuan and Xuwen to build food processing parks for agricultural products; On the basis of leading enterprises building the whole industrial chain of freshwater fishery, promote the clustering, marketing branding and industrial digitization of freshwater aquaculture and processing, and strive to build a "Wuchuan model" of the food engineering of agricultural products in Guangdong.
——Zhaoqing: it has established 12 provincial-level agricultural industrial parks and 26 prefabricated vegetable enterprises. In the first three quarters of this year, it achieved an operating revenue of 1.798 billion yuan. It has planned to build a 3300 Mu prefabricated Vegetable Industrial Park in Gaoyao District, and the total output value is expected to be 8 billion yuan after completion.
——Chaozhou: hold the "Symposium on food engineering of Chaozhou agricultural products" to improve the market of the production area; Participate in the 6th China International Food and ingredients Expo and develop the large market in the sales area. Focus on the establishment of big data of Chaozhou prefabricated vegetables, and promote Zhongkai College of agricultural engineering and the Provincial Academy of Agricultural Sciences to carry out database construction research.
——Meizhou: take the modern agricultural industrial park as the starting point to expand and strengthen the pillar industry cluster. Break the processing and cooking mode of raw materials, introduce advanced automation equipment such as NC stewing and frying pan, build a modern food processing and distribution base in line with GMP standards, and develop Hakka series prefabricated dishes such as salt baked chicken, secret meat pigeon and plum dish braised meat.
Guangzhou style food is fighting for trillion yuan. The development of "prefabricated food" industry in the new track is surging
Guangdong prefabricated dishes. Issued by Xinhuanet
At the enterprise level, Guangdong enterprises such as Zhanjiang Guolian aquatic products development Co., Ltd. have seized the opportunity and showed their talents. Chen Dan, chairman of Hengxing group, revealed that Hengxing has developed more than 200 aquatic prefabricated dishes with an annual output value of more than 1 billion yuan. Li Zhong, chairman of Guolian aquatic products, said that he actively explored intelligent production, digital central kitchen and creative R & D to create healthy and convenient delicacies.
Scientific research forces have also invested in positive blessing. The release of 18 key scientific and technological achievements such as quality evaluation and whole process quality control technology of prefabricated vegetable raw materials and products developed by scientific research institutions, key technologies for accurate design and processing of special nutritional catering / substitute food for different people, ultra-high pressure non thermal processing and nutrition maintenance technology of prefabricated vegetables has provided strong support for the standardization and scale of prefabricated vegetable industry in Guangdong.
The development of Guangdong's Prefabricated vegetable industry is forming a vivid situation in which the government, industry, learning and research work together, and the R & D end, market end, financial end and industry end compete.
Excellent endowment ushers in "trillion track"
In recent years, China's Prefabricated vegetable industry has begun to take shape. According to the Research Report on market prospect and investment of China's Prefabricated vegetable industry in 2021 launched by China Commercial Industry Research Institute, the stock of China's Prefabricated vegetable market is about 300 billion yuan. If estimated at a compound growth rate of 20% per year, China's Prefabricated vegetable market can grow into a trillion yuan market in the next six to seven years.
In recent years, with the prevalence of "house economy" and the improvement of cold chain logistics, the acceptance of prefabricated dishes by C-end users has increased year by year, and epidemic prevention and control has also made prefabricated dishes more popular. Its commodity logic is also simple and easy to understand - businesses take over the cumbersome procedures of buying, preparing and preliminary processing of dishes, so as to complete the "prefabrication" step. After that, the prefabricated dishes are sent out through the developed logistics system and finally transformed in the hands of consumers.
China's Prefabricated vegetable industry has entered a growth period, and capital has been distributed one after another. At present, there are 71900 prefabricated vegetable related enterprises in China. E-commerce platforms, convenience stores and catering enterprises have more and more prefabricated dishes. Between 2020 and 2021, the number of newly registered enterprises of prefabricated dishes increased by about 12500.
Guangdong has developed manufacturing industry and rich agricultural products. Facing the booming prefabricated vegetable industry, its excellent resource endowment, advanced talents, management experience and scientific and technological level burst out broad development prospects.
First, there are many products and rich categories of food materials. The output of aquatic products, characteristic fruits and vegetables and southern medicine in Guangdong ranks in the forefront of the country, which can provide rich and complete ingredients for prefabricated dishes.
Second, it has a long history of Cantonese cuisine culture. The output of refined edible vegetable oil, soy sauce, frozen drinks and beverages in Guangdong ranks first in China. The processing industries of Guangdong characteristic agricultural products such as Dongguan Mayong grain and oil, Chaoshan leisure food and Xinhui tangerine peel have gathered and developed to make prefabricated dishes with profound cultural connotation in southern Guangdong, which has cultivated consumers' brand recognition and loyalty.
Third, systematization. Through the research and development of three major projects of scientific and technological support, quality and safety and equipment supporting, the core technologies such as cold chain storage and transportation have been improved, forming a meticulous technical system; Establish a vanguard of prefabricated vegetables, involving all links of the industry and creating an industry circle; In the fields of central kitchen construction, dish development and food safety, an ecosystem of multiple collusion by the government, scientific research and enterprises has been formed.
"Fusion effect" of "prefabricated dishes"
The prefabricated vegetable industry links the origin field at one end and the market table at the other, which is a new business form of deep integration of primary, secondary and tertiary industries. Guangdong, a big food Province, will make great efforts to prepare dishes, which will certainly form a fusion effect and have a far-reaching impact.
——Promote agricultural upgrading and Rural Revitalization. The prefabricated vegetable industry affects "small farmers" and connects with the "big market". Zhanjiang Wuchuan benchmarked "Guangxi snail powder" with an output value of 10 billion yuan, focusing on building the brand of tilapia roasted fish, processing tilapia into prefabricated dishes, and driving the development of ingredient industry. Zheng Weiyi, Deputy Secretary General of Guangdong provincial government, said that promoting the production and marketing modes such as "production base + central kitchen + catering stores" and promoting the development of prefabricated vegetable industry will carry forward Guangdong food culture, improve the market value of agricultural products and promote farmers' income and prosperity.
——Comply with the new consumption trend and lead the "kitchen revolution". Based on the modern agricultural industrial park and vegetable basket base, prefabricated dishes solve the pain points of the agricultural industrial chain through new technologies such as big data, simplify the vegetable preparation process, improve production efficiency, reduce raw material consumption and reduce labor cost. Guangdong fali prefabricated vegetable industry has adapted to the fast pace of the current society, complied with the new trend of consumption, and is expected to lead the "kitchen revolution" of the lifestyle transformation of the younger generation.
——Source processing and prefabrication to build an industrial cluster. Prefabricated vegetable industry is an effective means to promote the high-quality development of modern agriculture and food industry cluster. Many counties and cities in Guangdong Province have revitalized their regional characteristic resources, adjusted measures to local conditions, focused on layout, and committed to building a series of new industrial clusters. Nansha District of Guangzhou has cultivated 17 prefabricated vegetable production enterprises and affiliated enterprises, supplying prefabricated vegetable products to more than 6000 stores, and the annual output value of the prefabricated vegetable industry is nearly 3 billion yuan. Shunde District of Foshan City will gradually form a new chain of Shunde food industry of "modern agriculture + food culture tourism" by building a "Shunde Guangdong, Hong Kong and Macao (International) food intelligent park". Yunfu Luoding city will build a three industry integration industrial park, give full play to the role of the "Guangdong cuisine master" project, and strive to achieve a circulation volume of more than 1 billion yuan within two years and build a 10 billion cluster industrial chain within five years.
——It is a powerful grasp to seize the new opportunities of RCEP international. The regional comprehensive economic partnership agreement (RCEP) brings opportunities and challenges for Guangdong's agriculture to expand trade scale, plan the layout of regional industrial chain value chain, expand the export of advantageous agricultural products and promote the "going out" of agricultural service trade. The person in charge of Guangdong Provincial Department of agriculture and rural areas said that in the "double cycle" Under the new development pattern, the international industrial chain and supply chain have been deeply reshaped, and the prefabricated vegetable industry has expanded the domestic and international markets of agricultural products, which is a powerful starting point to meet the new challenges and seize the new opportunities of RCEP. Guangdong will promote in depth from the aspects of smooth trade, promote the deep integration of industrial chain, supply chain and value chain, promote more "Guangdong brand" agricultural products to go global, and let the world fall in love with Guangdong prefabricated dishes.
Standing at the new outlet of the industry, the story of "food in Guangdong" is being rewritten. It is expected that the surging prefabricated food industry in Guangdong will realize "not eating in Guangdong", and thousands of families can eat delicious and authentic Cantonese food at the table with "one key", no matter when and where, no matter all over the world, at home and abroad.
